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About FANDUM.
We don't watch fan culture from the outside.
We build with communities, create with culture and design experiences around what fans genuinely value.
Bridging online energy and IRL connection.
FANDUM. Ltd is a UK-based experiential and cultural marketing agency. We help brands move beyond passive reach and build authentic, lasting relationships with the people who shape their culture.
Our work connects digital communities with in-person experiences. Across music, anime, film, television and wider pop culture, we identify what makes an audience participate, belong and return—then turn that understanding into campaigns and moments that feel natural to the community.
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Our mission
Earn a real place inside fan communities.
To help brands earn a meaningful place within fan communities by creating experiences, content and cultural touchpoints that people choose to be part of.
Community
Culture
Content
Experience
The fans are the story. —
Meet the founder
Michelle
Michelle has 10+ years of experience promoting and developing artists, including full-time positions with Universal Music's 1824 division, Republic Records and most recently BMG. She has worked with a diverse range of new and established acts including Lainey Wilson, Jelly Roll, i-dle, 5 Seconds of Summer, Post Malone, Alessia Cara, Stefflon Don and Sum 41.
All fandoms deserve to have a sense of community.
That's FANDUM.'s foundation. Michelle's favourite memories and best friends all have one thing in common: fandoms. She created FANDUM. so fans can connect with each other, and so they can have real involvement in the campaigns themselves.
Favourite artists: Stray Kids, Harry Styles, The 1975, Sabrina Carpenter, Turnstile, Mayday Parade, Polyphia, Yoasobi, Pierce the Veil.
Favourite anime: Attack on Titan, Naruto, Demon Slayer, Inuyasha, Maid Sama, Hunter x Hunter.
